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  2. Pascal's mugging - Wikipedia

    en.wikipedia.org/wiki/Pascal's_mugging

    In philosophy, Pascal's mugging is a thought experiment demonstrating a problem in expected utility maximization. A rational agent should choose actions whose outcomes, when weighted by their probability, have higher utility. But some very unlikely outcomes may have very great utilities, and these utilities can grow faster than the probability ...

  3. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Finding (,) is the utility maximization problem. If u is continuous and no commodities are free of charge, then x ( p , I ) {\displaystyle x(p,I)} exists, [ 4 ] but it is not necessarily unique. If the preferences of the consumer are complete, transitive and strictly convex then the demand of the consumer contains a unique maximiser for all ...

  4. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  5. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    These games also explored the effect of trust on decision-making outcomes and utility maximizing behavior. [12] Common resource games were used to experimentally test how cooperation and social desirability affect subject's choices. A real-life example of a common resource game might be a party guest's decision to take from a food platter.

  6. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    In economics, random utility theory was then developed by Daniel McFadden [5] and in mathematical psychology primarily by Duncan Luce and Anthony Marley. [6] In essence, choice modelling assumes that the utility (benefit, or value) that an individual derives from item A over item B is a function of the frequency that (s)he chooses item A over ...

  7. Multi-attribute utility - Wikipedia

    en.wikipedia.org/wiki/Multi-attribute_utility

    The strongest independence property is called additive independence.Two attributes, 1 and 2, are called additive independent, if the preference between two lotteries (defined as joint probability distributions on the two attributes) depends only on their marginal probability distributions (the marginal PD on attribute 1 and the marginal PD on attribute 2).

  8. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    Such utility functions are also called von Neumann–Morgenstern (vNM). This is a central theme of the expected utility hypothesis in which an individual chooses not the highest expected value but rather the highest expected utility. The expected utility-maximizing individual makes decisions rationally based on the theory's axioms.

  9. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    An evolutionary psychology perspective suggests that many of the seeming contradictions and biases regarding rational choice can be explained as being rational in the context of maximizing biological fitness in the ancestral environment but not necessarily in the current one. Thus, when living at subsistence level where a reduction of resources ...