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Miller, Karen S. "US Public Relations History: Knowledge and Limitations." Communication yearbook 23 (2012): 381+ Russell, Karen Miller, and Carl O. Bishop. "Understanding Ivy Lee's declaration of principles: US newspaper and magazine coverage of publicity and press agentry, 1865–1904." Public Relations Review 35.2 (2009): 91-101. online ...
Press agentry/publicity One-way communication ... Excellent public relations and effective organizations: A study of communication management in three countries ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be ...
Ivy Lee. Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations.Lee is best known for his public relations work with the Rockefeller Family.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Press release agencies (14 P) Public opinion (10 C, 65 P) ... Pages in category "Public relations" The following 77 pages are in this category, out of 77 total.
The center is named for Arthur W. Page, whose views have been distilled into the Page Principles: (1) tell the truth; (2) prove it with action; (3) listen to stakeholders; (4) manage for tomorrow; (5) conduct public relations as if the whole enterprise depends on it; (6) realize that an enterprise's true character is expressed by its people; and (7) remain calm, patient and good-humored.