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Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
By measuring morale with employee surveys many business owners and managers have long been aware of a direct, causative connection between that morale, (which includes job satisfaction, opinions of their management and many other aspects of the workplace culture) and the performance of their organization. [2]
Professional communication draws on theories from fields as different as rhetoric and science, psychology and philosophy, sociology and linguistics. Much of professional communication theory is a practical blend of traditional communication theory, technical writing, rhetorical theory, adult learning theory, and ethics.
The assessment of job satisfaction through employee anonymous surveys became commonplace in the 1930s. [9] Although prior to that time there was the beginning of interest in employee attitudes, there were only a handful of studies published. [10]
Personnel psychology is a subfield of industrial and organizational (I-O) psychology. [1] Personnel psychology is the area of I-O psychology that primarily deals with the recruitment, selection and evaluation of personnel, and with other job aspects such as morale, job satisfaction, and relationships between managers and workers in the workplace. [2]
The emerging field of positive psychology also helps to creatively manage organizational behaviors and to increase productivity in the workplace through applying positive organizational forces. [5] Recent research on job satisfaction [6] and employee retention have created a great need to focus on implementing positive psychology in the workplace.
The work self-efficacy inventory was developed in the belief that there is benefit in assessing especially new or prospective workers' confidence in managing workplace experiences. Since efficacy is a malleable property, there are methods for employees to achieve relative success in their jobs within the workplace by increasing their confidence ...