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Many customers who purchase daily deals are "price-sensitive deal-seekers" who are unlikely to return to the business in the future without similar discounts. [6] However, studies have shown that for small businesses and start-ups, daily deals can result in a substantial 30% increase in profits.
"At Burger King, you not only get change, you get change" (99¢ daily specials, 1989) "King Me!" (Triple Jump Checkers game, 1988) ... and unfurl a banner which says ...
The birthday of the first banner display on the World Wide Web was on 27 October 1994. It appeared on HotWired, the first commercial web magazine. [14] The COCONET online service had graphical online banner ads starting in 1988 in San Diego, California. The PRODIGY service, launched also in 1988, had banner ads as well.
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