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  2. Behavioral strategy - Wikipedia

    en.wikipedia.org/wiki/Behavioral_Strategy

    In the small tent conception, behavioral strategy is "a direct transposition of the logic of behavioral economics (and behavioral finance) to the field of strategic management," whereas in the middle-size conception it is "a commitment to understanding the psychology of strategists," and in the large tent conception it behavioral strategy is ...

  3. Organizational behavior management - Wikipedia

    en.wikipedia.org/wiki/Organizational_behavior...

    Organizational behavior management (OBM) is a subdiscipline of applied behavior analysis (ABA), which is the application of behavior analytic principles and contingency management techniques to change behavior in organizational settings. Through these principles and assessment of behavior, OBM seeks to analyze and employ antecedent, influencing ...

  4. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Gardner, William L., and Mark J. Martinko. "Using the Myers-Briggs Type Indicator to Study Managers: A Literature Review and Research Agenda". Journal of Management. 22.1 (1996): 45–83. Henderson, John C., and Paul C. Nutt. "Influence of Decision Style on Decision Making Behavior". Management Science. 26.4 (1980): 371–386.

  5. Behavior management - Wikipedia

    en.wikipedia.org/wiki/Behavior_management

    Behavior management skills are especially useful for teachers and educators, healthcare workers, and those working in supported living communities. [1] This form of management aims to help professionals oversee and guide behavior management in individuals and groups toward fulfilling, productive, and socially acceptable behaviors.

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]

  7. Behavioral operations management - Wikipedia

    en.wikipedia.org/wiki/Behavioral_operations...

    Organizational behavior theories are applied towards human resource trying to maximize the output from individual group members. The study of organization behavior can be broken down into different sections, including personality, job satisfaction and reward management, leadership, authority, power and politics. [14]

  8. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  9. Neuromanagement - Wikipedia

    en.wikipedia.org/wiki/Neuromanagement

    Marketing experts can then determine what will encourage different consumers to make a purchase and produce appropriate marketing strategy, including general marketing, branding and how these relate to customer loyalty. Neuromarketing research is mainly composed of neuro-consumer behavior, neuro-marketing strategy and neuro-advertising.