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Frankelda's Book of Spooks was initially pitched as a small web series with a four-minute pilot episode being released in 2019 on the Cartoon Network YouTube channel, inspired by Tales from the Crypt and The Storyteller. When the series was backed by HBO Max as part of their larger initiative to develop 100 projects in Latin America, the Ambriz ...
On 1 July 2022, the social media accounts of both Yolanda Díaz and Sumar published promotional videos for the platform's launch event, as part of a broader 'consultation process' (proceso de escucha) starting on 8 July 2022 in the Matadero Madrid arts centre. The Sumar brand and logo were officially introduced in that event as well.