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During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
The "UltraBOOST Uncaged Parley" was sold for $220 a unit. Adidas then released an updated version of a 1990s shoe made with yarns made from waste plastic. The UltraBoost shoes used materials from 11 recycled ocean-bound plastic bottles per pair in the shoe laces, heel linings, and sock liner covers. [3] [7]
Five Ten is a German manufacturer of mountain biking, climbing, and trail hiking shoes. Originally an American brand founded in California in 1985 by Charles Cole, Five Ten became one of the top-selling climbing shoe manufacturers worldwide by October 2011. [1] In November 2011, Adidas purchased the company for $25 million USD in cash. [2]
The Terrex Infantry Carrier Vehicle (ICV) is an armoured fighting vehicle (AFV) developed by ST Engineering of Singapore and Timoney Technology of Ireland, and produced by ST Engineering Land Systems (a corporate subsidiary of ST Engineering) for the Singapore Army as well as by Turkish auto-maker Otokar (manufacturing it under a license) as the Yavuz (AV-82) for the Turkish military.
Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy'. Adidas eventually signed an advertising deal with Run-D.M.C., which was the first endorsement deal between hip-hop artists and a major corporation. The brand subsequently released a Run-D.M.C. clothing line. [5]