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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
In the 2008 elections, Facebook continued to be used by electoral candidates. The main user during this election was Obama. Mitt Romney also used Facebook for his campaign, but not as much as Obama did. It is reported that well over 1,000 groups on Facebook were created supporting one of the two sides. [20]
ActBlue was founded [6] in 2004 by Benjamin Rahn and Matt DeBergalis. Rahn and DeBergalis were joined in 2005 by Jonathan Zucker and Erin Hill. Zucker took over as executive director in 2007; [7] he was replaced by Hill in 2009.
At the peak of the Obama campaign, his Facebook account had around 3 million friends. [40] In March 2007, the Barack Obama team created an interconnection between a user's account on Obama's official website and their Facebook account, so a user could publish activities via sending postings from one to another.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
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A key task for IMC is ensuring consistency in executions within and across the different types of marketing communications, as well as over time. Everything connected with an IMC campaign should have a similar 'look and feel', irrespective of the medium or tool. Message integration does not imply that messages need to be identical.
An ad campaign may be directed toward consumers or to businesses. The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line ( ATL ) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as ...