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More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing, [1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world.
The BBA degree also develops a student's practical, managerial, and communication skills, and business decision-making capabilities that prepare them for the management of a business entity. Many programs incorporate training and practical experience in the form of case projects , presentations, internships , industrial visits, and interaction ...
Business process management (BPM) is a holistic management approach focused on aligning all aspects of an organization with the wants and needs of clients. BPM attempts to improve processes continuously. It can, therefore, be described as a "process optimization process".
The IMM Graduate School offers degrees, diplomas and certificates in marketing, marketing management and supply chain management. [ 2 ] The school provides most of its teaching through distance learning , but students can supplement their distanced learning by receiving academic support at one of their Student Support Centres throughout ...
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