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  2. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Customer or consumer profiles are the essences of the data that is collected alongside core data (name, address, company) and processed through customer analytics methods, essentially a type of profiling. The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer ...

  4. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

  5. Sentiment analysis - Wikipedia

    en.wikipedia.org/wiki/Sentiment_analysis

    This makes the unstructured review data increasingly actionable in terms of customer service, product/service improvements, industry-specific trend identification and competitive analysis. [ 31 ] Stock price prediction: In the finance industry, the classifier aids the prediction model by process auxiliary information from social media and other ...

  6. Operational analytical processing - Wikipedia

    en.wikipedia.org/wiki/Operational_analytical...

    The definition of an operational analytics processing engine (OPAP) [8] can be expressed in the form of the following six propositions: Complex queries: Support for queries like inner & outer joins, aggregations, sorting, relevance, etc. Low data latency: An update to any data record is visible in query results in under than a few seconds.

  7. Customer data - Wikipedia

    en.wikipedia.org/wiki/Customer_data

    Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.

  8. Data as a service - Wikipedia

    en.wikipedia.org/wiki/Data_as_a_service

    Data as a service is a general term that encompasses data-related services. Now DaaS service providers are replacing traditional data analytics services or happily clustering with existing services to offer more value-addition to customers. The DaaS providers are curating, aggregating, analyzing multi-source data in order to provide additional ...

  9. Business intelligence - Wikipedia

    en.wikipedia.org/wiki/Business_intelligence

    Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...