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The RX-7 and 626 buoyed Mazda's American fortunes enough for it to expand. Mazda built an American plant (now Flat Rock Assembly Plant) to build the 626, bringing the company to Ford's attention. The two joined on the 626's 2-door offshoots, the MX-6 and Ford Probe. Mazda finished the 1980s the same way as the 1970s, with an image-building ...
Mazda (), despite being the little brother among Japanese auto giants Toyota (), Honda (HMC), and Nissan (), had a great year.The company had a record-breaking 2024 in the US, with sales up nearly ...
The division was going to be headquartered at Mazda North American Operations in Irvine and unlike its rivals, Mazda planned to sell the vehicles within its existing dealerships. [6] Mazda did not reveal any details about the cars themselves at the conference, opting to emulate Infiniti's early marketing strategies of keeping the cars under ...
Mazda's implementation of brand diversification reflected a Japanese engineering philosophy, called Kansei engineering, which was used as an advertising slogan in North America. One of the most niche sub-brands was M2, used on three rare variants of the Eunos Roadster (the M2-1001, M2-1002 and M2-1028) and one of the Autozam AZ-1 (M2-1015). M2 ...
Mazda CEO Masahiro Moro says he's letting consumer demand drive the company's electric transition. Mazda CEO says electric car inventory is piling up. EVs other than Teslas ‘are not taking off’
U.S. President Donald Trump's approval rating has ticked slightly lower in recent days as more Americans worried about the direction of the U.S. economy as the new leader threatens a host of ...
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