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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
For example, a sales company may offer their consumers a bonus pack in which they can receive two products for the price of one. In these scenarios, this bonus pack is framed as a gain because buyers believe that they are obtaining a free product. [2] The purchase of a bonus pack, however, is not always beneficial for the consumer.
Promotional representatives, also known as promo reps, are people who are hired to promote a brand, product, or service.They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising.
SmartArt, found under the Insert tab in the ribbon in PowerPoint, Word, Excel, and Outlook, is a new group of editable and formatted diagrams. There are 115 preset SmartArt graphics layout templates in categories such as list, process, cycle, and hierarchy.
Maintenance: involves keeping the employees' commitment and loyalty to the organization. Managing for employee retention involves strategic actions to keep employees motivated and focused so they remain employed and fully productive for the benefit of the organization. [29] Some businesses globalize and form more diverse teams. HR departments ...