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Swoosh. The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1][2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
Bespoke. Bespoke (/ biˈspoʊk / ⓘ) describes anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an individual purchaser). In contemporary usage, bespoke has become a general marketing and branding concept implying exclusivity and limited runs. [1][2][3]
T-shirt day in Leipzig, Germany. A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are ...
Rob Janoff is an American graphic designer known for his work in corporate branding, advertising, and television commercials. He gained recognition for designing the iconic Apple logo in 1977. [1] Janoff has contributed to design projects for IBM and Intel. [2]
A design is the concept of or proposal for an object, process, or system. The word design refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something – its design. The verb to design expresses the process of developing a design. In some cases, the direct ...
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