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In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...
Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
In March 2018, Decathlon said it planned to drop the B'Twin name completely. [2] Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
Van Rysel is a French cycling brand owned by Decathlon, specialising in the design and manufacture of bicycles and cycling equipment (road, gravel and triathlon).The name "Van Rysel" means "from Lille" in Dutch, in reference to the capital of French Flanders, where the brand was founded and designs its products.
The 2024 season for the Decathlon–AG2R La Mondiale team is the team's 33rd season in existence and the 19th consecutive season as a UCI WorldTeam. Team roster
With the 2023 Tour de France Femmes in full swing, we break down the past and current philosophy behind "women's specific" bikes.