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Thus, conformity is sometimes a product of group communication. [2] This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone.
Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." [1] The power of normative social influence stems from the human identity as a social being, with a need for companionship ...
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [ 1 ]
Some of the major topics in this field are social inequality, group dynamics, prejudice, aggression, social perception, group behaviour, social change, non-verbal behaviour, socialization, conformity, leadership, and social identity. Social psychology may be taught with psychological emphasis. [167]
Benevolence and Conformity – normative behavior that promotes close relationships; Conformity and Tradition – subordination of self in favor of socially imposed expectations; Tradition and Security – preserving existing social arrangements that give certainty to life; Conformity and Security – protection of order and harmony in relations
People create social organizations—but it is the social organizations that recast people; Innovation is as much an imperative of the social system of relations to the environment as is conformity; The aim of societal psychology is the development of conceptual frameworks or models rather than the forlorn search for invariant laws
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]