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Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock with a branding iron , though the term now includes alternative techniques.
The branding iron consisted of an iron rod with a simple symbol or mark which was heated in a fire. After the branding iron turned red-hot, the cowhand pressed the branding iron against the hide of the cow. The unique brand meant that cattle owned by multiple owners could then graze freely together on the commons or open range.
A Brand Book published by the Oklahoma Cattlemen's Association. A Brand Book records all livestock brands registered with an organization. In the U.S. most states have branding laws that require brands to be registered before use.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Human branding or stigmatizing is the process by which a mark, usually a symbol or ornamental pattern, ... Similar to the process used to brand livestock, ...
Cattle being earmarked and electrically branded An earmarked donkey. An earmark is a cut or mark in the ear of livestock animals such as cattle, deer, pigs, goats, camels or sheep, made to show ownership, year of birth or sex. The term dates to the 16th century in England. [1]
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