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Tesco Mobile was established in May 2003 [4] and launched pre-paid mobile services in Tesco stores and online by the end of the year. [5] In January 2014, the network in the United Kingdom started offering 4G service, for its pay monthly and SIM only customers at no extra cost, extending the service to pay as you go customers in July of that year.
The history of the prepaid mobile phones began in the 1990s when mobile phone operators sought to expand their market reach. Up until this point, mobile phone services were exclusively offered on a postpaid basis (contract-based), which excluded individuals with poor credit ratings and minors under the age of 18 (the typical age of contractual.)
A prepaid mobile device, also known as a pay-as-you-go (PAYG), pay-as-you-talk, pay and go, go-phone, prepay, or burner phone, is a mobile device such as a phone for which credit is purchased in advance of service use. The purchased credit is used to pay for telecommunications services at the point the service is accessed or consumed.
On 26 October 2007, Tesco Ireland announced that 'An extensive range of Tesco Mobile prepay handsets will be rolled out to 48 Tesco stores from Monday 29 October'. Tesco Mobile launched as a Mobile Virtual Network Operator (MVNO), piggybacking on the O 2 Network in Ireland. It had also outsourced the running of Tesco Mobile to Fujitsu Ireland ...
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Tesco launched an advertising campaign for its internet phone, marketing the service to customers by offering free calls to all other Tesco internet phone customers. On 1 October 2006, Tesco announced it would be selling six own-brand budget software packages for under £20 each, including office and security suites, in a partnership with ...
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