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Some feminists began arguing in the 1960s and 1970s that the bra was an example of how women's clothing shaped and even deformed women's bodies to male expectations. In 1964, Professor Lisa Jardine described her dinner with Australian writer and public intellectual Germaine Greer during a formal college dinner in Newnham College, Cambridge :
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000. [ 206 ] and 70% in 2005. [ 207 ] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [ 208 ]
The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
The 1960s brought us The Beatles, Bob Dylan, beehive hairstyles, the civil rights movement, ATMs, audio cassettes, the Flintstones, and some of the most iconic fashion ever. It was a time of ...
Canadian Lady's management knew that girdles were out, but bras would remain an essential part of women's wardrobes. So during the 1960s, while competitors were cutting back on their bra marketing and diversifying into other products, Canadian Lady aggressively pursued bra market share. [15]
From the 60s onward women's bathing suits have morphed from trend to trend, but the classic silhouettes of the one piece and the bikini have stood the test of time. Show comments.