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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or device, or any combination thereof." § 1127.
The business trust made its debut in Massachusetts in 1827. As a result, a U.S. business trust today is often called a "Massachusetts trust" in legal circles. The U.S. Supreme Court defined the Massachusetts trust as a form of business organization, common in Massachusetts consisting essentially of an arrangement whereby property is conveyed to trustees: in accordance with terms of the trust.
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[a] This guideline (in its entirety) applies to all trademarks, service marks, wordmarks, trade names, and all other names of businesses and similar entities, and products and services thereof. When deciding how to format a trademark, editors should examine styles already in use by independent reliable sources. From among those, choose the ...
Breezeline (previously Atlantic Broadband) is the trade name for the United States operations of Cogeco Communications, constituting the 8th largest cable operator in the United States, based on the number of television service customers served. [1]