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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
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Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
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A major topic of debate is how much a given market can be considered to be a "free market", that is free from government intervention. Microeconomics traditionally focuses on the study of market structure and the efficiency of market equilibrium ; when the latter (if it exists) is not efficient, then economists say that a market failure has ...
Wholesale markets can either be primary, or terminal, markets, situated in or close to major conurbations, or secondary markets.The latter are generally found only in larger developing countries where they are located in district or regional cities, taking the bulk of their produce from rural assembly markets that are located in production areas.
An autumn farmers' market in Farmington, Michigan A farmers' market at twilight in Layyah, Pakistan Blueberries in late July 2023 at the Jean Talon Market in Montreal. A farmers' market (or farmers market according to the AP stylebook, [1] [2] also farmer's market in the Cambridge Dictionary [3] [4]) is a physical retail marketplace intended to sell foods directly by farmers to consumers.