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The Construction Marketing Association (CMA) is an association for marketing professionals in the construction industry, based in Naperville, Illinois, in the United States. CMA offers educational resources through its training division, the Construction Marketing Institute. [ 1 ]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong,with Dan Kurzius joining at a later date.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
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In 2013, the Construction Industry Institute [5] at the University of Texas adopted the CCM as "a value-adding credential" following a joint effort to compare and harmonize CII's Construction Best Practices with the CMAA SOP, and to assure that the CCM examination measured and recognized mastery of the Best Practices.
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