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Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars.It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles.
During the 1980s, the Felix brand was facing a potential de-listing by large retailers due to poor sales and competition with their own-label cat foods. Felix only held a 6 per cent share of the UK cat food market, whereas the brand leader, Whiskas, had over 50 per cent. To combat this, the brand was re-launched in 1989 with a new product range ...
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Top Cat (brand) W. Whiskas This page was last edited on 20 April 2021, at 09:20 (UTC). Text is available under the Creative Commons ...
Cat with a bowl of a combination of canned and "complete and balanced" dry food Various kinds of canned cat food Cat food is food specifically formulated and designed for consumption by cats . As obligate carnivores , cats have specific requirements for their dietary nutrients, namely nutrients found only in meat or synthesized, such as taurine ...