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Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [ clarification needed ] through a team of designers and marketeers.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Zipper lengths are not to be confused with rises. High-waisted pants have rises typically 10 inches long or longer. [1] In European menswear, pants sat level with the navel until the 1950s, and were held up by a pair of suspenders. During the 1940s, Zoot suiters [2] wore pants with a waistband so high that they often reached the chest. [3]
Ultimo has named numerous celebrities as the face and body of the brand, as well as other underwear ranges that fall under its banner. Among them are models Kelly Brook and Helena Christensen, [5] actresses Gemma Atkinson (Ultimo D-G cup) [6] and Kara Tointon (Michelle for George), singers Mel B, Sarah Harding, and Samantha Mumba (Per Amore), [7] television presenters Jenni Falconer, Peaches ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 14 January 2025. Clothes worn under other clothes For other uses, see Underwear (disambiguation). "Intimate apparel" redirects here. For the play, see Intimate Apparel (play). Boxer shorts and boxer briefs Panties or knickers Underwear, underclothing, or undergarments are items of clothing worn beneath ...
Classic briefs have the waistband sitting very high on the waist. The leg holes are small so the underwear cover as much area between waist and thigh as possible. Sometimes called "granny panties" because they were the standard underpants in previous decades and have a connotation of being worn by older women.