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A good design contains elements that lead the reader through each element in order of its significance. The type and images should be expressed starting from most important to the least important. Dominance is created by contrasting size, positioning, color, style, or shape.
Reverse-contrast "Italian" type in an 1828 specimen book by the George Bruce company of New York. [1] Shown below it is a "fat face" design, a type also popular in early 19th century printing. [2] [3] Both typefaces are very bold, but the fat face's thick lines are the verticals as normal and the Italian's are the horizontals. [a]
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Didone fonts are often considered to be less readable than transitional or old-style serif typefaces. Period examples include Bodoni, Didot, and Walbaum. Computer Modern is a popular contemporary example. The very popular Century is a softened version of the same basic design, with reduced contrast. [46]
Camouflage is an example of eliminating contrast in character in color and/or character specifically to reduce visual hierarchy. The "squint test" is often suggested as a simple, if unscientific, method to evaluate the visual hierarchy of a graphical product like a map or web page. [ 8 ]
Roman emphasis example Different methods of emphasis. The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: italics, boldface and SMALL CAPS. Other methods include the alteration of LETTER CASE and spacing as well as color and *additional graphic marks*.
An example of regular (top) and reversing (bottom) text. Reversing type (also reversing , knocking-out , reversed type ) is a method of typographic printing with black or colored inks, in which the entire surface is printed, except for text elements. [ 1 ]
Diagram of a cast metal sort.a face, b body or shank, c point size, 1 shoulder, 2 nick, 3 groove, 4 foot.. In professional typography, [a] the term typeface is not interchangeable with the word font (originally "fount" in British English, and pronounced "font"), because the term font has historically been defined as a given alphabet and its associated characters in a single size.