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2. Fashion brand - Wikipedia

   en.wikipedia.org/wiki/Fashion_brand

   The communication strategies employed by brands exhibit unique characteristics that set them apart from those utilised in other industries and sectors. [ 5 ] The communication of fashion brands encompasses a range of activities, including visual brand communication, product design , advertising , public relations , and brand experience . [ 5 ]

3. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Small businesses face different challenges from large corporations and must adapt their rebranding strategy accordingly. Rather than implementing change gradually, small businesses are sometimes better served by rebranding their image in a short timeframe – especially when existing brand notoriety is low.

4. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   Visual merchandising contributes to a brand's personality and the characteristics associated with the brand. [7] The design of the store should reflect this as part of their retail brand strategy. This includes the in-store environment and brand communications used, such as signage and images displayed in-store. [ 8 ]

5. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

6. Lifestyle brand - Wikipedia

   en.wikipedia.org/wiki/Lifestyle_brand

   A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.

7. Individual branding - Wikipedia

   en.wikipedia.org/wiki/Individual_branding

   Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."