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The Winston-Salem, N.C.-based Hanes, which is the country’s top-selling underwear manufacturer, has just created a new Comfort Flex Fit Total Support Pouch boxer brief.
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A model wearing boxer briefs. Boxer briefs (sometimes spelled boxer-briefs or called tight boxers, also known as A-Fronts) are a hybrid type of men's undergarment which are long in the leg, similar to boxer shorts, but tight-fitting like briefs. They emerged as a style in the 1990s and are commonly worn for sports and as every-day underwear.
Worn by men: Lower body: Boxer briefs: UK: trunks These are similar in style to boxer shorts, but are form-fitting like briefs. Athletic-style boxer briefs – similar to bike shorts, these are skin-tight and usually have no fly. Pouch boxer briefs – these have a pouch for the genitals instead of a fly. Trunks: trunk briefs, short-leg boxer ...
According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. [1] In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs.
Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston Salem, North Carolina under the name Shamrock Knitting Mills. [1] He died of heart trouble in 1903.