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The Radio 4 Appeal is a British radio programme on BBC Radio 4. Each week a single speaker, usually a celebrity, appeals for support for a different charity (for example Paul Heiney appealed on behalf of Send a Cow in 2008, [ 1 ] while Ross Noble appealed on behalf of Riders for Health in 2010). [ 2 ]
Although point 2 above mentions testing, nearly all of the opposition elsewhere is about subjective impressions, while Foundation representatives talk about donation statistics. The Foundation talking about donation statistics suggests the messages haven't been tested before launch: donation statistics are post-facto.
The first DEC appeal was run for victims of an earthquake in Turkey in 1966. [5]In 2004, the Disasters Emergency Committee (DEC) ran UK television appeals and telephone lines for donations following the 2004 Indian Ocean earthquake and tsunami, which raised a record £392m in public donations, [6]
While 40% of Americans are eligible to donate blood, only 3% of that 40% donate on a regular basis, every eight weeks.
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