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The field of public relations has evolved with the rise of the internet and social media. Reputation management is now broadly categorized into two areas: online reputation management and offline reputation management. Online reputation management focuses on the management of product and service search results within the digital space.
Reputation marketing is often associated with reputation management and is seen as a means of handling negative reviews. However, reputation marketing differs in that it also seeks to manage positive feedback as a way to attract new customers. [4] Reputation marketing is taking a proactive approach toward your brand’s presence.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
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A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation.Some common uses of these systems can be found on E-commerce websites such as eBay, Amazon.com, and Etsy as well as online advice communities such as Stack Exchange. [1]
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