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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
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A white terrycloth wristband on an arm, next to a blue silicone wristband. Wristbands are encircling strips worn on the wrist or lower forearm. The term may refer to a bracelet -like band, similar to that of a wristwatch , to the cuff or other part of a sleeve that covers the wrist, or decorative or functional bands worn on the wrist for many ...
Livestrong can refer to: The Livestrong Foundation , an organization established by Lance Armstrong that supports for people affected by cancer Livestrong Sporting Park , former name for Children's Mercy Park, a soccer stadium in Kansas City, Kansas