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The Tesla Model 3 ended 2019 as the world's best-selling plug-in electric car for the second consecutive year, with just over 300,000 units delivered. [125] [128] The electric car also topped annual plug-in car sales in the U.S. (158,925) and California (59,514) markets for the second time in a row.
Tesla has set up mobile-shipping-container "stores" [9] and 6 Airstream travel trailers each pulled by a Model X, reaching areas not served by brick-and-mortar shops. [26] [27] Tesla's strategy of direct customer sales and owning stores and service centers is different from the standard dealership model in the US vehicle marketplace. [28]
The factory produces Model Y cars for the Eastern United States and is also the main factory for the Cybertruck and the company's next-generation vehicle. [3] [6] [7] [8] It also serves as the site of Tesla's corporate headquarters. [9] Tesla employs over 20,000 people at the factory and expects to eventually have a staff of 60,000 as ...
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In October 2022, the company stated publicly that the Tesla engineering team had turned its focus to the new platform, and that the company expected the platform would enable cars to be half of the price of the Tesla Model 3 or Y. [4] In April 2024, Musk announced that the Robotaxi reveal would take place in August, subsequently delayed to ...
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