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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online ...
The company primarily operates online, but it also has five brick-and-mortar locations. Fashion Nova is known to use affiliate marketing, particularly on Instagram. Models, celebrities, and other customers receive payments or free clothing in exchange for generating publicity about the company. [2] [3] [4]
In 2021 and 2022, the company closed 70 stores and stated the goal of having half of its sales come from online channels by 2026. [22] In March 2022, the company shut its Canda brand, which produced formalwear, due to the decline in sales as a result of the COVID-19 pandemic. [23] [24] In June 2022, C&A began selling clothing via Amazon.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price.
For example, up to 85% of Zara's merchandise can be changed in the middle of the season: [21] A fast fashion system like Zara's can quickly update designs, resulting in short product cycles where a garment does not sit on the stores' shelf for long periods, giving the store a sense of exclusivity and raising the attractiveness of an item. [21]