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After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker.
This list includes figures that are available exclusively through specific retailers, events, and limited-edition releases, such as those from Amazon, Walmart, Target, and conventions like San Diego Comic-Con. Exclusive releases are notable in the Marvel Legends series for their unique sculpts, exclusive accessories, limited production runs ...
Marvel Legends; Marvel Universe (toyline) Micro Machines; Micronauts; Mighty Muggs; Monkgomery; Monopoly (game) Monster Face; Mr. Potato Head; My Buddy (doll) My Little Pony (1982 toyline) My Little Pony (2003 toyline) My Little Pony (2010 toyline)
Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.
Retailing at US$129.99, the cost of the playset—the most expensive toy in Hasbro's G.I. Joe: A Real American Hero lineup—led to Hasbro re-releasing the shuttle two years later as a stand-alone vehicle called the Crusader, which used the same mold as the Defiant shuttle. The toy also came with a re-painted version of the Payload action figure.
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
In 2005, the division would start to use the name Marvel Toys, as well as Toy Biz, to reflect the Marvel Cinematic Universe. [2] In January 2006, Hasbro acquired the Marvel Comics toy license, to release its first products in January 2007. The division attempted to continue with non-Marvel licenses, but became inactive by fall 2007. [3] [4]
In 2020, Hasbro began to produce the Marvel Legends Retro 3.75 line. Resurrecting the Kenner brand for the figures, the series acts as almost something of re-imagining if Kenner had the Marvel license rather than Mattel during the 1980s (forming something of a Super Powers/Secret Wars hybrid). The line persists in 2023 with nearly four dozen ...