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By 1921, Evinrude was back in business, in a venture he called the ELTO Outboard Motor Company. His new offering was the Evinrude Light Twin Outboard, a motor partly made of aluminum, reducing its weight by a third. Popular with the fishing fleets, this revolutionary engine outstripped sales of Evinrude's original outboard motor within three years.
By the mid-1920s, they surpassed Evinrude in sales, and dominated the outboard racing scene. In 1928, the brothers bought the Birmingham Automotive Company site in Peterborough, Ontario and established the Canadian Johnson Motor Company Ltd. [ 2 ] By 1931 they produced cedar strip hulls at their Canadian facility. [ 3 ]