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This 2007 spot was the first-ever crowdsourced Super Bowl ad, AdAge reported, and it let Doritos cut costs while engaging some of its most loyal customers. Snickers: Betty White (2010)
The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...
Seriously, before the 2024 Paris Olympics were even completed, ad sales estimates reached a record $1.25 billion in the U.S. alone, underscoring the growing value being placed on advertising ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The ad garnered millions of dollars worth of free publicity, as news programs rebroadcast it that night. It was quickly hailed by many in the advertising industry as a masterwork. Advertising Age named it the 1980s Commercial of the Decade , and it continues to rank high on lists of the most influential commercials of all time [...] '1984' was ...
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