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2. Simon Mainwaring - Wikipedia

   en.wikipedia.org/wiki/Simon_Mainwaring

   We First was a New York Times, Wall Street Journal and Amazon best seller. [3] [4] Strategy+business named it "Best Business Marketing Book of 2011" saying, "It’s the best marketing book of the year because anyone who reads it will begin to question how his or her company does business, and that’s the initial step to change." [5]

3. Groundswell (book) - Wikipedia

   en.wikipedia.org/wiki/Groundswell_(book)

   The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]

4. Amazon (company) - Wikipedia

   en.wikipedia.org/wiki/Amazon_(company)

   Amazon.com, Inc., [1] doing business as Amazon (/ ˈ æ m ə z ɒ n / ⓘ, AM-ə-zon; UK also / ˈ æ m ə z ə n /, AM-ə-zən), is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. [5]

5. Amazon is already disrupting the streaming advertising ... - AOL

   www.aol.com/finance/amazon-already-disrupting...

   Amazon entered the ad-supported streaming space in January by defaulting all of its Prime Video subscriptions to ads.Just six months later, the tech giant's impact is already being felt. Prime ...

6. Walmart's latest fight with Amazon is digital advertising - AOL

   www.aol.com/finance/walmarts-latest-fight-amazon...

   Amazon is becoming an ad tech giant while the nation's largest retailer is busy turning itself into a tech company. "Digital advertising is the future of Walmart," Oliver Chen, a senior research ...

7. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...