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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006. [11] In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9] The function allows users to upload photos and then superimpose Eyebuydirect's glasses overtop their photos to "try on" the glasses.
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In January 2012, they shipped over 80,000 prescription eyeglasses, setting a service record for online sales of made-to-order prescription glasses in any one month. In 2012, the company had sold more than $1.2 billion in retail eyewear sales over the internet since inception and served more than 5 million customers.
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After choosing the desired frames, the consumer goes through a three-step process to order lenses including choosing the lens type, lens thickness, and optional enhancement features. [11] FramesDirect.com has a customer service team staffed by opticians that are available on the phone or over online chat.
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related to: how to cancel eyebuydirect order formeyebuydirect.com has been visited by 100K+ users in the past month