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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006. [11] In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9] The function allows users to upload photos and then superimpose Eyebuydirect's glasses overtop their photos to "try on" the glasses.
The European Union allows residents of member states to seek refunds for goods and services purchased outside of a shop, such as by telephone, mail order or in response to a door-to-door sales pitch, to cancel the transaction, return any purchase and obtain a refund within fourteen days. [3]
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After choosing the desired frames, the consumer goes through a three-step process to order lenses including choosing the lens type, lens thickness, and optional enhancement features. [11] FramesDirect.com has a customer service team staffed by opticians that are available on the phone or over online chat.
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In January 2012, they shipped over 80,000 prescription eyeglasses, setting a service record for online sales of made-to-order prescription glasses in any one month. In 2012, the company had sold more than $1.2 billion in retail eyewear sales over the internet since inception and served more than 5 million customers.