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In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home activities. [ 18 ] In November, 2021, the channel celebrated its 5th anniversary on YouTube, with more than 1.7 billion hours watched and 21 billion views. [ 19 ]
Bright Side (stylized in all caps) is a Cypriot YouTube channel operated by media publisher TheSoul Publishing. Founded in 2017, the channel uploads videos regarding how-to trivia as well as history and knowledge and mistakes. The YouTube channel has over 44.6 million subscribers to its main channel, and over 10.938 billion views. [3]
In addition, authors such as F. J. Christopher began to become heavy advocates for do-it-yourself projects. By the 1950s, DIY became common usage with the emergence of people undertaking home improvement projects, construction projects and smaller crafts. Artists began to fight against mass production and mass culture by claiming to be self-made.
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Common Craft also provides a video making service whereby Common Craft may be commissioned to produce a video. Common Craft has been hired by many companies to explain their products and services, including Ford for Sync [4] and Google for Google Reader. A video made for Dropbox was placed on Dropbox's homepage and was viewed 25 million times. [5]
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