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In 1957, Hy-Vee opened its first in-store bakery at the Iowa City, Iowa, store. In 1960, the company became employee-owned by the Employees' Trust Fund. [13] The slogan "Where There's a Helpful Smile in Every Aisle" was first used in a TV commercial in 1963. The company's name was officially changed to Hy-Vee Food Stores, Inc., in 1963.
West Des Moines-based Hy-Vee laid off 121 employees who worked in marketing, communications and IT. Skip to main content. 24/7 help. For premium support please call: 800-290-4726 more ways ...
The Gazette reported that the Cedar Rapids store serves two neighborhoods the U.S. Department of Agriculture classifies as low income, and that Hy-Vee received $915,000 in tax incentives in 2002 ...
Then-Hy-Vee CEO Randy Edeker said in 2021 that he wanted to turn Hy-Vee from a grocer focused on the upper-Midwest into a nationally-known brand. But in March 2022, University of Iowa marketing ...
In November 2007, Maid-Rite announced an agreement with Hy-Vee Food Stores, a Midwest-based grocer, to operate restaurants in their stores. [3] As of January 2025, there are 19 locations in Iowa, and 11 locations in other states. [4]
Cub brought elements to the remodeled stores that customers liked — more grab-and-go foods, a larger produce section, and a drive-up pharmacy — but those were reactions to Hy-Vee. Stillwater is an exception. The new 88,500-square-foot store includes ideas that Cub executives are trying out before adding to other stores. [13]