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  2. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    An influencer [1] [2] [3] (also known as a social media influencer [4] [5] [6] or online influencer [7] [8] [9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through ...

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...

  4. Internet celebrity - Wikipedia

    en.wikipedia.org/wiki/Internet_celebrity

    An influencer [10] [11] [12] (also known as a social media influencer [13] [14] [15] or online influencer [16] [17] [18]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...

  5. Digital influencer - Wikipedia

    en.wikipedia.org/wiki/Digital_influencer

    A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer; Influencer marketing; Virtual influencer

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media can be used not only as a public relations and direct marketing tool, but also as a communication channel, targeting very specific audiences with social media influencers and social media personalities as effective customer engagement tools. [15] This tactic is widely known as influencer marketing.

  7. Influencer (disambiguation) - Wikipedia

    en.wikipedia.org/wiki/Influencer_(disambiguation)

    An influencer is a person who is influential, typically on social media. Influencer may also refer to: Influencer marketing, a form of marketing involving endorsements and product placements "Influencer" (song), by Japanese girl group Nogizaka46; Influencer, directed by Kurtis David Harder

  8. Cassidy later shared a photo from the event on Instagram, in which Payne could be seen gazing lovingly at the London-based influencer. “Last night was amazing,” she captioned the post, tagging ...

  9. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...