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Goodnature was founded by friends Robbie van Dam and Craig Bond who met while studying industrial design at Victoria University.Van Dam had a job at the Department of Conservation (DOC) in the Biodiversity Unit building gadgets for pest control when he noticed the methods for killing pest species such as rats, stoats and possums were either inefficient or inhumane.
Similar to other rodenticides, the preparation requires 3–7 days to be effective. Rather than killing rodents through internal haemorrhaging as anticoagulants do, [9] PCC affects a rodent’s digestive system, causing acute dehydration due to its extremely absorptive nature (corn cob has been used in applications such as oil spills in water bodies, seed drying and de-icing). [10]
By November 19, the town's rat problem was over with no "signs of rats in the entire area". [7] By December, d-CON was spending $30,000 a week on coast-to-coast ads across 425 radio stations. According to company claims, d-CON was selling more rodent killer in a week than their nearest competitor sold in a year. [7]
These methods of alternating rodenticides with different modes of action gives actual or almost 100% eradications of the rodent population in the area, if the acceptance/palatability of baits are good (i.e., rodents feed on it readily). Zinc phosphide is typically added to rodent baits in a concentration of 0.75% to 2.0%.
Toxic: a chemical that has a median lethal concentration (LC 50) in air of more than 200 parts per million (ppm) but not more than 2,000 parts per million by volume of gas or vapor, or more than 2 milligrams per liter but not more than 20 milligrams per liter of mist, fume or dust, when administered by continuous inhalation for 1 hour (or less if death occurs within 1 hour) to albino rats ...
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