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The current condition of the fashion system is related to the temporal aspects of fashion; the continuous stream of new goods onto the market, or what is popularly called "fast fashion". As a way to conform to the latest fashion styles, current fast fashion trends presuppose selling clothing in large quantities. [ 33 ]
In 2018 the fashion retailer H&M ended up with $4.3 billion of unsold merchandise. [62] Other retailers, such as Patagonia, have made efforts to create more sustainable clothing by using eco-friendly materials, such as organically-farmed cotton and polyester made from recycled plastic bottles. [63] [64]
Green textiles are fabrics or fibres produced to replace environmentally harmful textiles and minimise the ecological impact.Green textiles (or eco-textiles) are part of the sustainable fashion and eco-friendly trends, providing alternatives to the otherwise pollution-heavy products of conventional textile industry, which is deemed the most ecologically damaging industry.
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Over the last few years, Ramraj Cotton has pledged to taking steps towards sustainable fashion, integrating eco-friendly practices into its manufacturing processes. Currently, the brand has its presence in over 13+ countries including Malaysia, Singapore, Sri Lanka, Saudi, Abu Dhabi, Kuwait, Oman, UK, Canada, Australia, USA, and Myanmar, with ...