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The social salience of an individual is a compilation of that individual's salient attributes. These may be changes to dress or physical attributes with respect to a previous point in time or with respect to the surrounding environment. Salient attributes of an individual may include the following: Clothing (e.g., boldly patterned clothing)
For example, a person with an interest in botany may allocate greater salience to visual data involving plants, and a person trained as an architect may scan buildings to identify features of interest. A person's world view or Weltanschauung may predispose salience to data matching those views.
A simplified example of the halo effect is when a person, after noticing that an individual in a photograph is attractive, well groomed, and properly attired, then assumes, using a mental heuristic, that the person in the photograph is a good person based upon the rules of their own social concept.
Under these conditions a perceiver directly bases their behaviour and beliefs on the norms, goals and needs of a salient ingroup. [9] [24] For example, if a person's salient self-category becomes 'army officer' then that person is more likely to act in terms of the norms associated with that category (e.g. to wear a uniform, follow orders, and ...
The construct relies on a distinction between the personal self (characteristics that make someone a unique person, such as height, age, or personality) and the social self (characteristics that align the person with various groups, such as common nationalities, interests, or motivations). As the name suggests, identity fusion involves the ...
This is called informational social influence. [11] [12] The problem, though, is that people are often unable to accurately perceive the social norm and the actual attitudes of others. In other words, research has shown that people are surprisingly poor "intuitive psychologists" and that our social judgments are often inaccurate. [10]
Self-stereotyping has also been characterized as an overlap between how a person represents their ingroup and how they represent the self. [2] Prior to self-stereotyping, one experiences depersonalization, the process of shedding one's unique identity to merge it with the group identity of the in-group while simultaneously separating themselves from the out-group.
For example, someone described as conscientious is more likely to be described as "always prepared" rather than "messy". These associations suggest five broad dimensions used in common language to describe the human personality, temperament , and psyche .