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This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics. [8] Bitly Enterprise also has advanced analytics features and uses Bitly data to provide advanced social insight tools for companies and brands.
In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.
For each URL entered, the server adds a new alias in its hashed database and returns a short URL. According to the website, the shortened URLs will never expire. TinyURL offers an API which allows applications to automatically create short URLs. [2] Short URL aliases are seen as useful because they are easier to write down, remember or distribute.
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UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.
URL scheme used by Apple's internal issue-tracking system Apple (not public) rdar:// issue number example: rdar://10198949. Allows employees to link to internally-tracked issues from anywhere. Example of a private scheme which has leaked in to the public space and is widely seen on the internet, but can only be resolved by Apple employees. s3
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