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2. URL shortening - Wikipedia

   en.wikipedia.org/wiki/URL_shortening

   In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.

3. Bitly - Wikipedia

   en.wikipedia.org/wiki/Bitly

   Companies can use their own custom domains to generate shortened links; for example, The New York Times uses nyti.ms and Pepsi uses pep.si. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics. [8]

4. TinyURL - Wikipedia

   en.wikipedia.org/wiki/TinyURL

   For each URL entered, the server adds a new alias in its hashed database and returns a short URL. According to the website, the shortened URLs will never expire. TinyURL offers an API which allows applications to automatically create short URLs. [2] Short URL aliases are seen as useful because they are easier to write down, remember or distribute.

5. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

6. List of URI schemes - Wikipedia

   en.wikipedia.org/wiki/List_of_URI_schemes

   URL scheme used by Apple's internal issue-tracking system Apple (not public) rdar:// issue number example: rdar://10198949. Allows employees to link to internally-tracked issues from anywhere. Example of a private scheme which has leaked in to the public space and is widely seen on the internet, but can only be resolved by Apple employees. s3

7. Google URL Shortener - Wikipedia

   en.wikipedia.org/wiki/Google_URL_Shortener

   Google URL Shortener, also known as goo.gl, is a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner. [2] The company launched a separate website, goo.gl, in September 2010. [3] [4] [5]