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  2. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and ...

  3. Think Small - Wikipedia

    en.wikipedia.org/wiki/Think_Small

    The copy for Think Small was written by Julian Koenig [1] at the Doyle Dane Bernbach (DDB) agency in 1959. [2] [3] [4] Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, [3] in a survey of North American advertisements. Koenig was followed by many other writers during ...

  4. See the USA in Your Chevrolet - Wikipedia

    en.wikipedia.org/wiki/See_the_USA_in_Your_Chevrolet

    Dinah Shore singing "See the U.S.A. in Your Chevrolet" in a television advertisement for the 1959 Chevrolet Impala. "See The USA In Your Chevrolet" is a commercial jingle from c. 1949, with lyrics and music by Leo Corday [1] and Leon Carr [2] of the American Society of Composers, Authors and Publishers (ASCAP).

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Next Levinson (1989) suggests writing a descriptive summary on the target market or consumers. The fourth element is to establish a statement that itemizes the marketing tools and methods planning to be used in the strategy (for example, radio advertising during 6.30am – 9am on weekday mornings or window displays that are regularly updated).

  6. Bear in the woods - Wikipedia

    en.wikipedia.org/wiki/Bear_in_the_woods

    The Bear — video of the original advertisement on YouTube "If there is a wolf..." — comparison to Bush ad featuring wolves 'boards magazine: "Why political TV ads suck so hard" cites "Bear" and "Prouder, Stronger, Better" as examples of effective and significant ads in contrast to recent ads; Weekly Standard: "Kerry Nation?"

  7. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1]

  8. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]

  9. Daisy (advertisement) - Wikipedia

    en.wikipedia.org/wiki/Daisy_(advertisement)

    Before 1964, campaign ads were almost always positive. The opposing candidate or their policies were rarely mentioned. [20] In mid-June, John P. Roche, president of Americans for Democratic Action (ADA), a progressive advocacy group, wrote a letter to Bill Moyers, Johnson's press secretary, which said that Johnson was in a "wonderful strategic position", and that they could run a "savage ...