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How We Chose the Best Lightweight Foundations. We asked PureWow editors and makeup artists to share their favorite lightweight foundations. We spent time testing many of the foundations for ...
Fit Me Dewy + Smooth Liquid Foundation Makeup. Proof that you don't need to spend a ton to try a top-rated dewy foundation? This drugstore foundation from Maybelline New York. Reviewers regularly ...
Milk Makeup Blur Liquid Matte Foundation. Best for Travel. Sephora. This clean foundation is free of oil and silicones, offering a matte finish that’s still breathable. It uses blurring ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [2] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016. [citation needed] In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued the company at $900 million.