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  2. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the ...

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    A common method is to "research backwards" in building a questionnaire by first determining the information sought (i.e., Brand A is more/less preferred by x% of the sample vs. Brand B, and y% vs. Brand C), then being certain to ask all the needed questions to obtain the metrics for the report. Unneeded questions should be avoided, as they are ...

  4. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    For example, in the above five-point Likert item, the inference is that the 'distance' between category 1 and 2 is the same as between category 3 and 4. In terms of good research practice, an equidistant presentation by the researcher is important; otherwise a bias in the analysis may result.

  5. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  6. Survey sampling - Wikipedia

    en.wikipedia.org/wiki/Survey_sampling

    This type of sampling is common in non-probability market research surveys. Convenience Samples: The sample is composed of whatever persons can be most easily accessed to fill out the survey. In non-probability samples the relationship between the target population and the survey sample is immeasurable and potential bias is unknowable.

  7. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    Researchers can combine several above methods for the data collection. For example, researchers can invite shoppers at malls, and send willing participants questionnaires by emails. With the introduction of computers to the survey process, survey mode now includes combinations of different approaches or mixed-mode designs.

  8. Survey (human research) - Wikipedia

    en.wikipedia.org/wiki/Survey_(human_research)

    A single survey is made of at least a sample (or full population in the case of a census), a method of data collection (e.g., a questionnaire) and individual questions or items that become data that can be analyzed statistically. A single survey may focus on different types of topics such as preferences (e.g., for a presidential candidate ...

  9. Self-report study - Wikipedia

    en.wikipedia.org/wiki/Self-report_study

    Questionnaires and interviews can use open or closed questions or both. Closed questions are questions that provide a limited choice (for example, a participant's age or their favorite type of football team), especially if the answer must be taken from a predetermined list. Such questions provide quantitative data, which is easy to analyze ...

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