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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
By 2016, Quad, continuing to expand its marketing services, had built a $200 million packaging company and added offerings for in-store displays. [25] [26] BlueSoho, initially formed in 2004 as a digital art and image retouching studio, was repositioned in 2015 with the addition of a mobile marketing agency and media planning and placement group.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
The R&R in the name stands for Rogich and Rogich, the founders of the agency. [3] The firm offered advertising, marketing, and government affairs even in its earliest iteration. Rogich is known to have handled numerous aspects of political campaigns including speechwriting, advertising, and direct mail. In a single election year, he reportedly ...
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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As of 2016, Ketchum has won more Silver Anvils from the Public Relations Society of America than any other agency. [31] Its campaigns have been awarded "Campaign of the Year" by PRWeek five times, [62] and Ketchum was the 2002 [63] and 2012 [64] PRWeek Agency of the Year. Ketchum London was named Agency of the Decade by U.K.’s CorpComms ...