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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923.
GMMB was founded in 1983. [9] In 2002, Omnicom, the second-largest advertising agency in the world, [10] purchased GMMB [11] Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. [12]
As of 2016, Ketchum has won more Silver Anvils from the Public Relations Society of America than any other agency. [31] Its campaigns have been awarded "Campaign of the Year" by PRWeek five times, [62] and Ketchum was the 2002 [63] and 2012 [64] PRWeek Agency of the Year. Ketchum London was named Agency of the Decade by U.K.’s CorpComms ...
In 2021, Ruder Finn was ranked 30th on the Global Top 250 PR Agency Ranking. [28] In October 2023 Ruder Finn was named the PR Agency of the Year. This award was given at the Medical Marketing and Media Awards (MM+M), in New York. [29] [30] In the same month, Ruder Finn acquired Pandan Social, a Malaysian firm that was founded in 2018. [31]
By 2016, Quad, continuing to expand its marketing services, had built a $200 million packaging company and added offerings for in-store displays. [25] [26] BlueSoho, initially formed in 2004 as a digital art and image retouching studio, was repositioned in 2015 with the addition of a mobile marketing agency and media planning and placement group.